THE BEGINNING : :

SBR Sports Incorporated was established in 2003 by Karen Allard as the parent company of the TRISWIM line of Hair & Body products. The company acronym stands for Swim, Bike, Run, the endurance sports in a triathlon, from which Karen conceived the idea for her brand.

A former stay-at-home Mom with a previous career in commercial real estate, Karen discovered a passion for triathlon in 2001 and has since become a leading age group triathlete and USAT Certified Coach. Her involvement in the sport drew her attention to the hazards of prolonged exposure to the chlorine and other chemicals used to maintain swimming pools that lead to hair and skin damage. Of the countless beauty products in the market, Karen found only a couple that addressed these problems. Unfortunately they proved to be not only cost prohibitive but disappointingly ineffective in dealing with her concerns. Karen realized then that she would have to produce her own solution.